Possible magazine front cover.

Questionnaire results evaluation

To pinpoint what my target audience wanted to get out of the school magazine that I will be making a cover for, I handed out eight questionnaires to eight individuals in my school year group and from this I gathered information from their responses that I have found will help me in making my magazine cover, the way my targeted audience wants it.

Six out of eight pupils answered that the colours they associate with the school are yellow and black, and from these results, I am going to go with the majority and use the yellow and black colour scheme. However fifty percent of the minority chose black and white, and the other fifty percent chose blue and yellow, so I may take this into consideration when designing my cover.
I gave the pupils a small list of mast heads that I had chosen and asked them the question ‘which of the following mastheads do you prefer?’ and from this question I got a very wide range of results, almost every option was chosen. Three of the eight pupils chose the masthead- ‘King’s Gos’. Another two of the eight pupils chose the masthead- ‘Henaz da’ VIII’. Two pupils chose the masthead-‘Henry Times’. And the final pupil chose the masthead ‘KHS’. As Kings Gos’ was the highest voted, I am most likely to chose this one, however I was hoping that the favourite masthead of the pupils would have been KHS as it can be used in big bold font, and still look good, which is what I wanted to go for, yet I have still decided to put thought into everyone’s decisions.

Five of the people I handed questionnaires out to where males, and three where females so this may affect my results in the way how females find a front cover of a school magazine attractive and informative, to what males think, so I must take this into consideration when designing my front cover, maybe a combination of the two perspectives.

For question four, I asked the pupils how the received information from the media and roughly seventy percent of them chose the option internet, which lowered their interest in having a school magazine from the start, but then I thought, the information that would be offered to the reader of this school magazine will only be available to them via this magazine and will not be able to be accessed via any form of media, this may increase the interest in magazines, if not to everyone then maybe to my target audience.

In my results seven out of eight chose the option ‘School gossip’ when I asked them what sort of content would they be interested in being in the magazine, so on my front cover I will most certainly be including a sell line informing the reader of some kind of school gossip within the magazine. As I told the pupils they could tick as many options as they wanted, other popular results consisted of ‘Sports’, ‘Latest school success’ and ‘Teachers lives’. Only two were interested in school news.

As my target audience was that of year twelve and year thirteen when I asked the question ‘Who would you want the magazine to be aimed at?’ I was given the response I accepted. One hundred percent of results said that the wanted the magazine to be aimed at the sixth formers and I will defiantly be using this information, by making my cover look appealing to pupils of this age group.

When I asked the simple question of ‘Would you buy the school magazine?’ I was actually rather shocked by the response, so many pupils said that they collect their information from the media by means of the internet, but six out of eight pupils said that they would buy the magazine, so it will be those six pupils that will be the only valid results to me, and I will only take their answers into consideration.

From my results, I have discovered that the pupils I asked all think that the magazine should be priced around about fifty pence, so I think If I was to price the magazine and sell it, I would sell it at the price of fifty pence.

I asked the question ‘What slogan do you prefer?’ And I gave the pupils I asked I few options, and most of them picked the humours option of ‘School of the historic pimp’. Whether this is appropriate, I do not know, but I will likely use this as it’s had the most liked response.

Questionnaire

1.                             What colours would you like to see in a school magazine?
-Yellow and black
-white and navy
-Black and white
-Blue and yellow

2.                             Which of the following mastheads do you prefer?
- King’s gos’
-Henry times
-Henaz da’ VIII
-KHS
-King Henry
-VIII

3.                             Are you male or a female?
-Male
-Female

4.                             How do you receive your information from the media?
-Magazine
-Phones
-The internet
-Television
-Other

5.                             Please circle two of the following storys that would interest you.
-School news
-Latest school success
-School gossip
-Sports
-Teachers lives

6.                             What year group are you in?
-seven
-eight
-nine
-ten
-eleven
-Sixth form

7.                             Who would you want the magazine to be aimed at?

-School teachers
-students (sixth form)
-years eleven and bellow
-Parents
-Other

8.                             Would you buy the school magazine?
- Yes
- No

9.                             How much would you pay for the magazine? ( be responsible)
- 01p to 50p
-50p to £1.00
-£1.00 to £2.00
-anything above £2.00

10.               Which of the following slogans do you like.
-Chosen by you, made for you!
-School of the historic pimp
-Welcome back
-A new start, for some.
-Learning made fun..kinda